Not All Agencies Work Like We Do
When selling a property, you have two options: passive marketing or active marketing. In New Zealand, United Realty is the only agency that actively markets your property to ensure every potential buyer can access it—without restrictions.
No seller whould settle for passive marketing once they understand its limitations.
What is Passive Marketing?
Passive marketing means simply advertising your property—and waiting for buyers to respond. The hope is that the right buyer happens to see it among the thousands of other listings.
Relying solely on passive marketing dramatically reduces your chances of finding the best buyer. Here’s why:
- Buyers often overlook homes that are ideal for them because they don’t immediately recognise the property’s potential.
- They only see properties that fit their specific search criteria.
- Limited time forces buyers to shortlist just a few homes to view.
Even the best photos, videos, and virtual tours tell only part of the story. If advertising alone worked, every viewer would be a serious buyer—but in reality, roughly 95% will rule it out after seeing it in person. Leaving your sale to chance is a gamble that can cost you the highest price.
The Problem with Passive Marketing
Buyers who compromise on their dream home try to negotiate the price down. These “wrong buyers” only purchase if the property is discounted to compensate for what they feel it lacks.
Repeated low offers from the wrong buyers mislead an agent into believing these offers reflect true market value. In reality, the marketing strategy—not the property—is failing.
Active Marketing Finds the Best Buyer
The perfect buyer doesn’t haggle—they recognize your property as their dream home and want to secure it before anyone else. Active marketing ensures your property reaches every serious buyer, through all agents and agencies, not just those who stumble across your ad.
In New Zealand, 18,000 agents engage with buyers daily. We want every one of them to consider your property for every buyer they meet.
What motivates them? Fair compensation.
United Realty’s approach is simple but unique: we actively market your property to all agencies, sharing our commission 50/50. Competing agents are incentivized to bring their buyers, often earning more by recommending a United Realty listing than their own. This dramatically expands your property’s exposure.
