Michael Coory
PRINCIPAL
Nationwide Sales
Phone – 027 917 9000
Email – michael@unitedrealty.co.nz
To achieve the highest sale price for any property, two vital rules apply:
1. Ensure your property is accessible to every buyer in the market, without restricting who can purchase it.
2. Ensure you reach every home-hunter, not just those who stumble across your property's marketing.
Sellers should never agree to restrict buyers or limit their marketing to attract only cash buyers (e.g., auctions), or to limit promotional reach to a single agency simply because that agency doesn’t want to share commissions with others.
The market consists of a diverse range of buyers in various financial situations—some have properties to sell, some need financing, and some are awaiting payouts, etc. Why exclude these buyers by opting for an auction?
Auctions violate the fundamental rules for finding the best buyer and are rarely used for property sales outside New Zealand and Australia. Instead, they are typically reserved for bank foreclosures, where finding the best buyer is not the priority.
With 45 years of experience in sales and marketing, United Realty offers unmatched industry expertise.
No one buys a property because of the agent or agency; it’s all about the property itself.
Agents often boast about their negotiation skills, but if an agent needs to negotiate with someone to buy your property, they’re targeting the wrong buyer.
A property either perfectly suits the right buyer or is only somewhat suitable for the wrong buyer. While lowering the price might attract the wrong buyer, they will never offer as much as someone who truly loves the property.
This underscores the importance of finding the best buyer. To achieve this, you need to expose your property to every potential buyer with clear, accurate information.
At United Realty, we don’t use a one-size-fits-all approach. Instead, we conduct thorough research to create a targeted marketing strategy that attracts the best buyer.
We collaborate with other agents to ensure your property reaches every potential buyer—not just those who happen to see your advertising.
If your property is ideal for someone who isn’t actively searching in your area, they’ll never see it. Ensuring your property reaches all relevant buyers is crucial to securing the best price.
At United Realty, we focus exclusively on facilitating the buying and selling of properties. We do not manage rental properties, as we believe this creates a conflict of interest. Our goal is not just to find you a buyer but to secure the highest-paying buyer.
In the ever-changing property market, much like the complexities of financial markets, experience is an invaluable resource. We have weathered economic booms, busts, and everything in between, refining our expertise through diverse market conditions.
This depth of practical knowledge enables us to provide astute guidance, grounded in real-world insights.
Having a seasoned professional by your side is essential when dealing with your most significant asset. We understand the importance of informed decision-making, and our extensive market experience ensures you receive sound advice tailored to your unique circumstances.
When you choose United Realty as your trusted partner, you benefit from our unwavering commitment to providing exceptional service.
Our expertise and dedication will guide you through the selling process, ensuring your property is handled with the utmost professionalism and care.
Imagine discovering that your chosen agent deliberately excluded the highest-paying buyer just to avoid sharing their commission with another agent from a different agency.
Unfortunately, this unethical practice is all too common in the New Zealand real estate industry, and it always happens without the seller’s knowledge.
At United Realty, we take a different approach. When you trust us with your property, we go above and beyond to ensure maximum exposure. We actively promote your property to both competing agents and the public.
We are fully committed to sharing the commission we charge with any agent from any agency.
Our collaborative strategy guarantees we find the highest-paying buyer, regardless of market conditions. By connecting sellers with every potential buyer, we ensure the best possible outcome.
Our commitment to transparency, fairness, and maximizing your property’s value is what sets us apart. With United Realty, you can trust that we always have your best interests at heart and will deliver results that exceed expectations.
Talk to us directly and you’ll understand why no other agency can make this promise.
Nationwide Sales
Phone – 027 917 9000
Email – michael@unitedrealty.co.nz
Christchurch Sales
Phone – 022 007 6227
Email – jason@unitedrealty.co.nz
Christchurch Sales
Phone – 027 765 6556
Email – juanita@unitedrealty.co.nz
Invercargil and Southland Sales
Phone - 027 686 6175
Email - michael.c@unitedrealty.co.nz
We’re growing, and if you feel you don’t quite fit in at your current agency, give Michael Coory a call on 027 917 9000 for a confidential chat.